Privacy policy

PRIVACY POLICY INCLUDING COOKIES POLICY

This Privacy Policy describes how your personal information is collected, used, and shared, using the lawful basis of explicitly obtaining user-consent, when you visit or make a purchase from the Site, in compliance with UK GDPR and the Data Protection Act 2018.

PERSONAL INFORMATION WE COLLECT

Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them see below.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and other information from time to time. Additionally, as you browse the Site, we collect information about the individual pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this as “Device Information”.

We may also collect information that your browser sends whenever you visit our Site or when you access the Site by or through a mobile device.

We collect Device Information using some or all of the following technologies:

· “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.aboutcookies.org and also see further details below.

· “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps;

· “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Tracking and performance Cookies are administered by third parties and are used to track information about traffic to the Site and how users use the Site. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Site. We may also use these Cookies to test new pages, features or new functionality of the Site to see how our users react to them.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information including credit card numbers, Paypal and other payment information, email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use Personal Information that we collect generally to fulfil any orders placed through the Site including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations. Additionally, we use Personal Information to communicate with you, screen orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services and to allow you to participate in interactive features of our Service when you choose to do so.

We use Personal Information that we collect to help us screen for potential risk and fraud, in particular, your IP address, and more generally to improve and optimise our Site, for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns, to notify you about changes to our Service, to ensure that content from the Site is presented in the most effective manner for you and for your computer.

We may use third-party Service providers to monitor and analyse the use of our Service. For example, but not restricted to, Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the advertising on its own advertising network.

You can opt-out of having your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

SHARING YOUR PERSONAL INFORMATION

We do not sell your Personal Information.

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to operate our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING

We may use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at;

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Below we provide more specific details of the types of cookies we use and purposes for which they are used:

Necessary cookies. These cookies are essential in order to enable you to move around the Site and use its features, such as accessing secure areas of the Site. Without these cookies services you have asked for, like shopping baskets or e-billing, cannot be provided. These cookies are essential for the operation of our Site and cannot be switched off.
Performance cookies. These cookies collect information about how our visitors use our Site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how our Site works. These cookies collect anonymous information on the pages visited.
Functionality cookies. These cookies allow the Site to remember choices you make, such as your username, language or the region you are in, and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other Sites. These cookies remember choices you make to improve your experience.
Advertising cookies. These cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with our Site’s permission. They remember that you have visited our Site, and this information is shared with other organisations such as advertisers. Quite often targeting or advertising cookies will be linked to website functionality provided by the other organisation. These cookies collect information about your browsing habits in order to make advertising relevant to you and your interests.

The vast majority of web browsers accept cookies. However, you can change your browser settings so that cookies are not accepted. If you do this, you may lose some of the functionality of the Site. If you need more information about cookies such as what they do, how they work and how to enable/disable them on the Site, please go to www.aboutcookies.org.

Please note that third parties, including, for example, advertising networks and providers of external services like web traffic analysis services, may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

YOUR RIGHTS

You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at support@notwoways.com.

We are processing your information in order to fulfil contracts we might have with you, for example if you make an order through the Site, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your personal information will be transferred outside of your or our home country, including to Canada and the United States.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@notwoways.com.