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MODEL 1>3 colours

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KOYRI

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ORIGINS

notwoways is a North London based sneaker brand that launched in 2020. known for creating technical and fashion-forward footwear, the brand has found a home in creating and thriving in disruption within the sneaker scene.

founded by Callum McGinley, a director and storyteller from London, whose content has amassed over a billion views worldwide, and Rockwell Princely, a Dutch-Surinamese, eco-focused graduate from London College of Fashion.

the brand exists to inspire creativity and limitless possibility through fashion and voice.

"we started notwoways to empower a generation, show what was possible. the way to achieve this is by creating and thriving in disruption. if you don't feel different wearing our sneakers or watching our content then we're not winning. that's our promise. notwoways about it."