NO.LIFE 006
Welcome to issue 6. Buckle up: Red Bull’s in free-fall, TikTok teens are benched, and NTW just doubled down on viral luck. Here’s what’s been keeping us plugged in.
CALLUX UP FIRST >
Red Bull Sacks Christian Horner, Max to Mercedes?
Red Bull fired team boss Christian Horner on the spot today, ending his 20-year run and eight-title haul. Laurent Mekies slides over from the sister squad, but the factory in Milton Keynes is officially in panic mode.
Cue the paddock whisper-mill: with Horner gone, Max Verstappen’s Mercedes flirtation is suddenly real. Toto’s already admitted interest, Lewis says “no problem,” and German papers claim the Mercedes board has given a tentative thumbs-up.
Max’s contract has an escape clause if he’s outside the top three by summer break, so the stopwatch is literally ticking.
Red Bull lost its architect, and their star driver’s suitcase is halfway packed. Buckle up.
Australia’s saying no to 13-year-olds on TikTok
New legislation just dropped that bans anyone under 16 from social media starting December 2025. No loopholes, no burner accounts. Just pure digital exile.
Honestly? Probably for the best. But imagine the uproar when they realise their favourite TikToker is legally grounded.
It will take a considerable amount of time to recognise the long-term damage that social media is doing to us. But one thing is defo clear, social interaction and natural communities are dead (and need to be revived asap).
NTW ‘accidentally’ went viral twice
One escalator runway clip pulled in 15.5 million views.
Then we hopped on that Indonesian boat aura dancing trend, another 4.5 million.
Did it boost sales? Yeah. Did we plan for it? Not really.
Just a reminder: trends move faster than strategy. Catch one, and it can change your month.
Switzerland has got me rethinking everything…
Just got back from Switzerland. Zurich, specifically. The views? Mental. Mountains that look AI-generated. Water so clean I felt guilty drinking from a bottle.
I’d probably move there tomorrow if I could.
Actually… with an Irish passport… maybe I can? 👀
Stay tuned for Callux flees the UK for better bread and punctual trains.
I have started…
After seeing Noor complete her 30-day challenge yesterday, I’m pleased to let you know that I’ve officially started mine.
You won’t see it just yet, it needs a LOT of prep, but give it a month or two.
I’m calling it now: this one’s going viral.
The kind of thing that makes group chats go “wait what?”
Can’t say much more… but I’m all in. I promise.
ROCKY'S PICKS >
F1 Takes the Spotlight
I could write pages on each moment: the electrifying new F1 film, Slawn’s striking Racing Bulls livery, Lando’s British GP win, Lewis Hamilton unveiling his Afrofuturist Dior collab - and yes, even the Lego trophies. As a fan of F1, Lego, Slawn, McLaren, and
Lewis, it was a near-perfect weekend.
When culture and racing collide like this, how could you not be obsessed?!
Flop or Fire: Harry Kane’s Skechers
Harry Kane may not be a fashion icon, but as England’s top striker and the face of a major collaboration, it’s hard to ignore. After focusing solely on actual football boots for the past two years - which are cool. Skechers’ first athlete x lifestyle collection raised questions for me about its target audience.
The latest release has left me underwhelmed. The shoes feel somewhat generic, lacking the same creativity, touch and innovation that defined their football counterparts. Is this a bold misstep, or just the beginning of something better?
Yes Theory Turns 10 - A Decade of Purposeful Content
Some of you die-hard NTW fans might remember we’ve got a special collab in the works with Yes Theory’s clothing brand, Seek Discomfort. They’re known for their inspiring adventures - traveling the world, meeting incredible people, and embracing new cultures - and their brand captures that spirit perfectly.
This week feels extra special as it marks Yes Theory’s 10-year anniversary. We’ve kept the designs pretty under wraps while building something incredible. Over the past year, we’ve become like family.
Since NO.LIFE is all about what’s going on inside our heads each week, I had to share - this project has been my main focus this week, and I couldn’t be more hyped. You heard it here first: it’s some of my best work yet.
(Shh, keep it on the low.)
TNF Purple Label – A Forgotten Collection’s Comeback
The North Face’s Purple Label has always struck a chord with me. Once a Japan-exclusive line, its mystique came from that very rarity - I first stumbled upon it during a trip to Tokyo back in 2018, and that discovery made it feel personal. So when it began appearing in TNF stores around London, I couldn’t help but feel a little conflicted. But now, with the brand reaffirming its regional exclusivity and unveiling a new Fall/Winter collection inspired by 1970s mountaineering, that original magic feels restored. Japan here i come.
MSCHF is pregnant: A Modern Take on King Solomon’s Baby.
A few months ago, I had the opportunity to meet the founders of MSCHF over a pint, where we discussed creativity (specifically the lack of, within the industry) - truly
down-to-earth individuals, it was a dream come true.
They never fail to impress. Last week, a cryptic social post - a pregnancy test - hinted at something big. Fast forward to last night, and they unveiled ‘King’s Solomon’s Baby,’ a singular 15-foot sculpture priced at $110,000.
Here's the twist: it’s limited to 1,000 buyers, each of whom will receive a portion of the artwork. If one person purchases it, they receive the full piece; if 500 buy it, it’s sliced accordingly. I’m all in - they’re once again leading the charge in shaking up the status quo. I’m curious to see how many they sell - stay tuned.
