NO.LIFE 005
We’ve hit Issue #5, and your energy keeps us charging forward. Unwrap this week’s round-up of finds, fresh from Callum and Rocky’s brains.
CALLUX'S PICKS>
Olipop’s 4 Cent PR package had 30,000 people waiting
Better-for-you soda brand Olipop just flipped the classic influencer PR box on its head.
5000 limited boxes on Amazon for $0.04 each, three cans, a tote and a mini speaker.
The catch? Fans, not creators, got the goodies, and the wait-list cracked 30k in under an hour. Boxes are already flipping on reseller sites for forty bucks. Proof that smart ideas beat bribing A-listers every time.
AI Agents
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Remember when YouTubers had to pretend they edited every frame themselves? I’m feeling the same energy now with agent-tech.
My FYP is straight Agent-Tok, featuring videos of zero-code workflows that scan sneaker blogs every morning and DM you the top 20 ads, or agents that own your inbox and ping you on Telegram only when the bank appears.
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Meta just spent $100m on 1 dude…
$100m on 1 dude?!
Following the AI trend. Zuck has just merged all of Meta’s frontier-AI teams into one division called Superintelligence Labs and lured AI founder Alexandr Wang in with a reported $100 million golden handshake.
The brief? “Personal super-intelligence for everyone.” In plain language: Meta wants ChatGPT-level brains baked into every feed and Ray-Ban lens it ships.
Jaguar’s controversial rebrand failed, Sales Drop -97%
Jaguar have paused production on their “Copy Nothing” rebrand with high-fashion non-binary models, they promised a £200k electric GT and then sold just 49 cars in Europe last month.
That’s a 97% crash year-on-year.
Chasing cool and discarding the old lineup left showrooms essentially empty, proving that hype without substance is a one-way ticket to Bud Light-level backlash. Trend-surfing is fun; shipping actual cars still matters.
Are we living inside a black hole?
That’s the theory doing laps this week.
NASA’s James Webb telescope has been spotting ancient galaxies, and a suspicious number of them are rotating in the same direction. Scientists didn’t expect that. If the universe exploded out of the Big Bang in chaos, galaxy spins should be random. But they’re not.
The theory: Maybe our whole universe is inside a much bigger, spinning black hole. Like… we’re the snow globe inside someone else’s house.
If that parent black hole was spinning, it could’ve left a fingerprint, imprinting a direction on everything born inside it, including us. Early days, but if it checks out, the Big Bang might just be a bounce from another reality.
ROCKY'S PICKS>
Canyeon Does It Again
In a world where most sneakers start to blur together, creativity and innovation are becoming harder to find. The balance between design, storytelling, and just plain fun? That’s the puzzle everyone’s trying to solve.
Enter Canyeon.
Known for his wild, MSCHF-esque concepts and out-of-the-box approach, his concepts prove he’s still playing a completely different game. It’s not about trends or hype - it’s about tapping into nostalgia, relatability, and making people feel something. And honestly? That’s rare.
Would I actually wear them? Probably not.
Do I think they’re awesome? Absolutely.
Sometimes it’s less about the fit and more about the statement - and this one says loud and clear: don’t be afraid to have fun with it.
To all my fellow artists: Stay weird, stay inspired, and never stop creating - The world will catch-up.
Foams vs Reptiles: A Journey Through the Amazon Rainforest
Picture this: deep in the heart of Suriname’s Amazon rainforest, my little brother and I were gliding down a jungle river in a canoe. On our feet? NTW FOAMS - our trusty companions for this wild adventure.
It was piranha season, and instead of the usual monkeys swinging overhead and buzzing dragonflies filling the air, the jungle revealed a different side - an orchestra of birds and reptiles.
We spotted caimans lurking in the shadows, gold tegus soaking up the sun on the riverbanks, and a snake locking eyes in the most intense stare-down imaginable. For someone who’s spent most of their life in the concrete jungle, moments like these are pure magic. The raw, untouched wild has a way of grounding you, of offering a peace that’s hard to find anywhere else.
If city life ever feels like too much, trust me - getting out into nature can be the ultimate reset button.
Flop or Fire: PSA Grading Labubus
Okay, real talk. You’ve probably seen those Labubu toys that have been breaking the internet lately. Each comes with a collector card - which, until recently, I kinda ignored and tossed into a drawer. Big mistake.
I just came across a post where PSA, the famous grading company, announced they’ll accept submissions of these cards for grading. As a longtime PSA collector (not the shiny PSA10s everyone chases, but PSA1 Charizard’s), this hit home. There’s something special about slabs, let alone vintage-style PSA1 graded cards - often damaged, sometimes borderline un-gradeable, yet packed with character and history. It’s like collecting vintage trainers; there’s a raw authenticity you just can’t fake - I love it.
The market hasn’t fully caught on yet, but with Labubu hype hitting the mainstream, I wouldn’t be shocked if a PSA10 Labubu ‘Secret’ card ends up going for more than the toys themselves. Randolph if you’re reading this, you’re already bringing style and energy to the grading game with ACE. You know what to do.. I’m ready to start submitting!
PFW Roundup: The Champions League of Fashion
Alright, I promise this is the last Paris Fashion Week update - but I couldn’t resist sharing my top 3 takeaways from last weekend.
To me, Paris Fashion Week is like the Champions League for fashion. It’s where the best of the best come to show off and set the standard - and this season did not disappoint.
Here we go:
Jonathan Anderson at Dior
His appointment as Dior’s Creative Director sparked tons of debate. Could he live up to the legacy? Spoiler: he absolutely did. His collection felt like a love letter to Christian Dior himself, refined and respectful - a runway moment for the ages.
ASAP Rocky’s AWGE SS26
ASAP Rocky showed once again why he’s the style icon. His AWGE show screamed that streetwear isn’t just alive - it’s immortal. It was a bold statement that ghetto style continues to shape high fashion.
Sacai’s “Everyday All Day”
Sacai’s SS26 was a masterclass in balancing form and function. The focus on elevating practicality in fashion struck a chord with me. It’s a reminder that style doesn’t have to sacrifice comfort or wearability.
NTW Spotted in the Wild - With Ray-Ban Meta Glasses
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You know those moments when you're deep in a scroll spiral and suddenly something stops you in your tracks? That was me the other day. I stumbled across a video of this effortlessly cool guy rocking the Ray-Ban Meta smart glasses, casually filming himself spreading good vibes around London. No flashy stunts - just raw, wholesome energy as he walked up to strangers and gave out genuine compliments.
It was the kind of content that makes you smile without even realising it. The reactions were so real - people lighting up from something as simple as a kind word. It reminded me that social media can still be a force for good. But then, halfway through the clip, something unexpected happened: one of the people he stopped? Wearing NTWs. Proudly. Out in the wild. I had to rewind to make sure I wasn’t seeing things. That little moment hit me hard. Seeing something you’ve poured your heart into, being worn and appreciated by real people, in completely organic moments like this - man, it makes all the late nights and hard work feel so worth it. |
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