notwoways is an East London based sneaker brand that launched just over two years ago, it’s known for creating technical and fashion-forward footwear at an attainable price.
founded by Callum McGinley, a director and storyteller from London whose content has amassed over 1 billion views worldwide, and Rockwell Princely, a Dutch/Surinamese, eco-focused graduate with a degree in footwear design at London College of Fashion."The core ethos of notwoways is to create exceptional sneakers and technical functionality. We are dedicated to offering our customers a unique blend of style, comfort, and affordability, without compromising on quality."
- Callum McGinley.
in its short life, notwoways has been featured heavily in Hypebeast, Culted, nicekicks and stockX, leading to record sellout times. notwoways about it.