notwoways is an East London based sneaker brand that launched just over two years ago, it’s known for creating technical and fashion-forward footwear at an attainable price.
founded by Callum McGinley, a director and storyteller from London whose content has amassed over 1 billion views worldwide, and Rockwell Princely, a Dutch/Surinamese, eco-focused graduate with a degree in footwear design at London College of Fashion."The core ethos of notwoways is to create exceptional sneakers and technical functionality. We are dedicated to offering our customers a unique blend of style, comfort, and affordability, without compromising on quality."
- Callum McGinley.
in its short life, notwoways has been featured heavily in Hypebeast, Culted, nicekicks and stockX, leading to record sellout times. notwoways about it.
Featured in


Notwoways Limited
Registered Address:
Amelia House, Crescent Road
Worthing, England, BN11 1QR

UK Company number:
12512852