Story – notwoways
notwoways is an East London based sneaker brand that launched under a year ago, it’s known for creating technical and fashion-forward footwear at an attainable price.
founded by Callum McGinley, a director and storyteller from London whose content has amassed over 1 billion views worldwide, and Rockwell Princely, a Dutch/Surinamese, eco-focused graduate with a degree in footwear design at London College of Fashion.
in its short life, notwoways has been featured heavily in Hypebeast, Culted, nicekicks and stockX, leading to record sellout times.

no two ways about it.
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Notwoways Limited
Registered Address:
Amelia House, Crescent Road
Worthing, England, BN11 1QR

UK Company number:
12512852