notwoways goes to Iceland for latest ‘floe’ shoot

for their latest colourway notwoways sought inspiration from Iceland. The icy blue upper represents the country's iconic glaciers, with the white rope laces acting as the snow that lays upon them. When natural light hits a glacier, the hues of blue start to alter, which also happens with 'floe'. The tonal 'ice blue' nubuck darkens, whilst the suede stays the same. Our team took a trip to the beautiful city of Reykjavík to shoot a powerful lookbook, capturing the winter feels of 'floe'.

Retailing at £110, look for our seventh release of the year, 'floe', to make its debut exclusively on notwoways.com — 12/12/2022 — 6PM GMT.

check out floe here